Company Background


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Significant Development

COL Public Company Limited was incorporated on 28 February 1994 by Ounjai Family which has the business experience in stationery and office equipment for more than 40 years. Now the Company has registered capital of Baht 80 million and paid-up capital of Baht 80 million.

The summarize of significant development of the Company is as follows;
Year 2017

  • Executed the business plan as presented to the 2017 Annual General Meeting of Shareholders on April 5, 2017, with a refocus on its field of expertise under the Business to Business (“B2B”) market and discontinue the operation of the online B2C business. According to the execution of such plan, the Company disposed all of its investment in Cenergy Innovation Company Limited (“CNG”) (a 99.99% own subsidiary of the Company) to Harng Central Department Store Co., Ltd., with the total value worth approximately 22.72 million Baht and terminated the B2C online business since August 1, 2017. In addition to this, after the disposal of its investment in CNG, the Company no longer sold and distributed products through the domain names of other persons. The Company continues to sell and distribute products and services through the domain names of the Company, which comprise but are not limited to officemate.co.th, b2s.co.th, b2s.com.vn and mebmarket.com.
  • Officially opened the first retail store in Vietnam under the B2S brand, located in Thu Duc District, Ho Chi Minh City.
  • Launched the “OfficeMate x Kerry Express” service, a collaboration with Kerry Express to provide express delivery service for OfficeMate customers to support the expansion of minor and SME online business operators. This was one of the business plans to enable OfficeMate in becoming “One Stop Business Solutions”. This year, such service is provided in all Bangkok stores and will be expanded to those in other provinces.
  • MEB (an indirect subsidiary which the Company holds shares through B2S Company Limited at 75.00% of all issued and paid-up capital of MEB) purchased the ordinary shares of Hytext Interactive Company Limited (“Hytexts”), totaling 27,000 shares (at par value of 100 Baht per share), accounted for 75.00% of all ordinary shares of Hytexts, amounted approximately 6.25 million Baht. Its objective is to distribute products and services in the forms of E-Book, E-Reader and other relevant products to reach new target group and to expand the E-Reader business.
  • Awarded the “Best Thailand Contact Center Awards” from Thai Contact Center Trade Association (TCCTA) in 3 areas as follows:
    • The Best Work Flow Contact Center (Over 100 seats)
    • The Best Contact Center Manager of The Year (Telemarketing) and
    • Contact Center Agent Award (Telemarketing)
    The Company was also awarded the “Outstanding Labour Relations Management and Welfare National Award 2017” from the Department of Labour Protection and Welfare, Ministry of Labour.
  • Expanded new branches, 12 stores in total, which can be divided in to 5 OfficeMate stores, 6 B2S stores, and 1 B2S store in Vietnam.
Year 2016

  • Established a new joint venture company named “Central Group Online” on January 13, 2016 to operate the online marketplace system.
  • Launched “Click & Collect” service at over 70 locations nationwide, located at Central Department Stores, Robinson Department Stores, and Skybox on the BTS skytrain stations, to offer more convenient alternatives for customers that shop online.
  • OfficeMate launched “Click & Collect” service, where customers can order from the website and pick-up at OfficeMate stores. The service is offered at over 40 stores nationwide.
  • The Board of Directors passed a resolution to expand the business into Vietnam through the investment in “COL Vietnam J.S.C.” on August 8, 2016.
  • Established a new subsidiary named “Officemate Logistics Limited”, which operates the warehousing and distribution business using state-of-the-art technology, as well as invest in the construction of a new warehouse to support the long-term growth of OfficeMate business.
  • Awarded the “Best Branded Content on Social Media” at the Thailand Zocial Awards 2016 under the campaign called “The World’s Happiest Office” from the OfficeMate business.
  • Awarded an exemplary workplace in 2016 by the Ministry of Labor for conduct against drugs.
  • Awarded the “Best Workplace Environment” by the Thai Contact Center Trade Association (TCCTA) in recognition of organizations that demonstrate excellence in providing call center services.
  • Submitted a Declaration of Intent on Thailand Private Sector Collective Action Coalition Against Corruption (CAC) to the Thai Institute of Directors (IOD) on December 15, 2016.
  • Opened 9 stores of Officemate and 7 stores of B2S nationwide, including the grand opening of ThinkSpace B2S, the largest lifestyle center in Southeast Asia with over 3,000 sqm. of store area.
Year 2015

  • Grand opening online business on March 25, 2015 at Central World Plaza with “Shop with Confidence” Slogan.
  • Launched Officemate Mobile Application with specialize function called “Magic search” on May 18, 2015 in order to increase the channel of business operation related to customer behavior in the present.
  • Launched “Pack & Post” service and “Premium Corner” service
  • Launched “The 1Book Application” on March 17, 2015.
  • Approve the change of the Company’s name from “Officemate Public Company Limited” to “COL Public Company Limited” and the Company’s Seal, the amendment to the Memorandum of Association and the Article of Association to be consistent with the change of the Company’s name from annual general meeting on April 3, 2015.
  • Established “Cenergy Innovation Co., Ltd.” as a new subsidiary company to provide digital agency and IT services primarily for Central Group business units on February 20, 2015.
  • Opened 8 stores of Officemate and 11 stores of B2S nationwide
Year 2014

  • Opened “Online Book Store” via www.b2s.co.th/ www.central.co.th/b2s
  • B2S acquire 37,500 common shares of MEB Corporation Company Limited or 75% of registered share capital, which worth total acquisition value of Baht 52.50 million in order to engage in electronic book business and services.
  • Started operating new warehouse for online business with 10,000 sqm. capacity, located closely to Bangna-Trad Road, to support products sold via www.central.co.th
  • Started operating printing solution service, furniture layout design service, e-ordering service at OfficeMate stores in which customers can order any product displayed in the catalog.
  • Continued opening 4 new OfficeMate stores and 10 new B2S stores during the year which located nationwide.
Year 2013

  • Launched the Company’s new online business via www.central.co.th and www.robinson.co.th on 5 December 2013 to response retail customers. These are department store online shopping which the customer can meet many products more than 8,000 items.
  • Increased the storage capacity at the Nongjok warehouse from 7,200 sqm. to 15,000 sqm. to support more than 60,000 items, as well as renovate the store area to incorporate sales support activities.
  • Continued opening 8 new OfficeMate stores and 11 new B2S stores during the year which located nationwide.
Year 2012

  • Opened 2 stores of trendyday.com at Mega Bangna and Ekkamai Gateway.
  • Expanded the sales channels: Mobile Application and Internet TV Application by Samsung.
  • Integrated with Office Club (Thai) Ltd. and its subsidiary as well as B2S Ltd. by increased common share totaling of 240,000,000 shares to be of 320,000,000 shares. The Company’s shares register listed in The Stock Exchange of Thailand (SET) with registered capital of Baht 320 million and paid-up capital of Baht 320 million.
Year 2011

  • Installed Multi Call Center system for increasing sales’ capabilities and expanded the call center branches and increase the manpower of telemarketing agents.
Year 2010

  • Listed the Company’s shares register in Market for Alternative Investment (MAI) registered capital of Baht 80 million and paid-up capital of Baht 80 million. The first trading day was 28 July 2010.
Year 2009

  • Launched website named www.trendyday.com to meet the individual customers (personal use) by increasing the product group related to everyday life under named Trendyday.
  • Started Redeem Center services to redeem gift via online channel by targeting on commercial’s credit card based on the target group at an early stage.
Year 2008

  • Started operation in new modern warehouse to support the stationery and office equipment up to 20,000 units on more than 7,200 sqm. storage space.
  • Became public company on 2 June 2008 with registered capital of Baht 80 million and paid-up capital of Baht 56 million.
Year 1999 - 2008

  • Launched website named www.officemate.co.th to increase the efficiency and purchase order channel to reach customers easily.
  • Changed warehouse system to be flat system in area 2,000 square meters (sqm.)
  • Installed Intelligent Call Center System by bringing software system to help in management and control the call center system more efficiently.
  • Developed e-Procurement system called B2B to meet the specific needs of corporate organizations.
Year 1994

  • Incorporated the Company with initial registered capital of Baht 5 million to sell stationery and office equipment via catalog system and order through Call Center system.